Lookbook SS25

Middle Finger

Lookbook 2025

Issue No.

003

Spring / Summer 2025

CONCRETE

JUNGLE

6 Chapters  ·  24 Looks  ·  1 Attitude

SS25·CONCRETE JUNGLE·DENIM·ATTITUDE·REBELLION·CULTURE·SS25·CONCRETE JUNGLE·DENIM·ATTITUDE·REBELLION·CULTURE·
01
Raw Material
The Foundation

01 / 06

Raw Material

“Everything starts with the fabric.”

Selvedge denim from Okayama. Raw indigo hand-dyed in small batches. The SS25 collection begins at the source — material that ages with you, that tells your story in every fade.

Look 01 — Raw Straight
Look 02 — Selvedge Taper
Look 03 — Indigo Overshirt
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02
Street Level
The Urban Chapter

02 / 06

Street Level

“The city is the runway.”

Shot across East London, Seoul and Lagos — this chapter documents the global street culture that Middle Finger was built for. Oversized silhouettes, layered textures, zero compromise.

Look 04 — Oversized Trucker
Look 05 — Street Stack
Look 06 — East London Edit
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03
After Dark
Night Culture

03 / 06

After Dark

“When the sun drops, the look shifts.”

Midnight runs. Rooftop moments. The after-hours edit — dark washes, satin finishes, chain accessories. Middle Finger for when the city never sleeps.

Look 07 — Midnight Stack
Look 08 — Satin & Denim
Look 09 — Chain Edit
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04
In Motion
The Movement Chapter

04 / 06

In Motion

“Style that keeps up with you.”

Wide legs and relaxed fits designed for the body in motion. Cargo trousers, utility denim, statement outerwear. Clothes that look as good at a sprint as they do standing still.

Look 10 — Utility Wide
Look 11 — Cargo Stack
Look 12 — Motion Outerwear
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05
She Owns It
The Women's Chapter

05 / 06

She Owns It

“Power isn't given. It's worn.”

Distressed fits, high-rise silhouettes, satin bombers and statement dresses. The women's edit of SS25 is built around one idea — clothes that amplify who you already are.

Look 13 — High Rise Edit
Look 14 — Acid & Attitude
Look 15 — Women's Bomber
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06
The Statement
Chapter Final

06 / 06

The Statement

“You already know what we're about.”

The final chapter of SS25 is the one that started it all — one jacket, one attitude, and an absolute refusal to blend in. This is what Middle Finger looks like at full volume.

Look 22 — The Jacket
Look 23 — Full Send
Look 24 — Statement Piece
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Film Roll

Behind the Shoot

SS25 — Production Archive

Behind the lens
01A
Behind the lens
The Details
02A
The Details
On Set — SS25
03A
On Set — SS25
Texture Study
04A
Texture Study
Character Study
05A
Character Study
Rooftop Edit
06A
Rooftop Edit
The Duo
07A
The Duo
Full Length
08A
Full Length
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Middle Finger SS25 — Final Chapter

End of Lookbook

SS25
Complete.

Creative Direction

Kai Mercer

Photography

Ines Dominguez

Art Direction

Rio Tanaka

Styling

Zara Osei

Location

East London

Season

SS25 — Concrete Jungle

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