Middle Finger
Ad Campaigns
Volume
01
AD
CAMPAIGNS
7 Campaigns · 3 Directors · Zero Compromise
Archive
The Work
Every campaign is a statement.
Not an advertisement.
SS25 · 2025
CONCRETE JUNGLE
Shot across 3 cities. Zero retouching. All attitude.
Directed by
Kai Nomura
FW24 · 2024
MIDNIGHT STANDARD
After midnight. Before the world wakes.
Directed by
Sable Kim
SS24 · 2024
RAW MATERIAL
Form follows function. Always.
Directed by
James Okoye
FW23 · 2023
NO SIGNAL
Disconnected. Present. Real.
Directed by
Kai Nomura
SS23 · 2023
RULE NOTHING
Billboards. Walls. Streets. No permission needed.
Directed by
Sable Kim
Behind The Lens
Making Of
The chaos before
the frame.
On Set — Tokyo
Studio — Berlin
Direction — Sydney
Mood Board — NY
Rooftop — Melbourne
Night Shoot — London
On Set — Tokyo
Studio — Berlin
Direction — Sydney
Mood Board — NY
Rooftop — Melbourne
Night Shoot — London
"Every shot is a
confrontation."
— Creative Director, Middle Finger
7
Campaigns
3
Directors
80+
Countries
0
Compromises